FAST CONSUMER GOODS MARKET IN TURKEY

Looking at the 10-year development of the fast moving consumer goods market, it is certain that the modern channel has increased to 41% by the end of 2017, and even in a market of $ 40 billion, this change is sufficiently striking, while the analysis excluding cigarettes and alcohol is much more dramatic. “In this change and 10-year growth pace, the contribution of the modern channel is very high. It is observed that the number of modern channel points has almost doubled in the last 10 years and reached 28 thousand store levels. In this growth of the modern channel, the discount market factor is also very important. On the other hand, when we look at the section of the modern channel other than the discount markets, it is understood that it nearly doubled the number of stores. ” sure.