Looking at the 10-year development of the fast moving consumer goods market, it is certain that the modern channel has increased to 41% by the end of 2017, and even in a market of $ 40 billion, this change is sufficiently striking, while the analysis excluding cigarettes and alcohol is much more dramatic.

The number of points of contact between brands and consumers is increasing at an unprecedented speed. Consumers are exploring richer retail experiences, not just buying new products. There is also an intense competition for loyalty in the market.

Fast consumer goods (HTM) retailing is one of the best examples of the economic transformation in our country in recent years. In this transformation process, while the share of the modern segment with high efficiency in economic activity has increased, the share of the traditional segment working with low productivity has been decreasing.